Research and positioning
Understand the audience and the choices around your product. Use the findings to define an offer, a message and a workable launch process.
Evidence for your product and offer
Bring a research question, product capabilities and existing audience material. Agree source access and the claims your offer can support.
- Research and positioning: examine audience, competitors and pricing.
- Product positioning: connect capabilities to a clear audience need.
- Messaging brief: record the evidence behind each claim.
- Marketing automation: define triggers, exceptions and follow-up.
- Research note: distinguish observations, assumptions and limitations.
From inputs to handoff
STEP
01
Define the question
Agree the audience, decision, existing material and source access before research starts.
STEP
02
Interpret the evidence
Compare needs and alternatives, then shape the offer and messaging hypothesis.
STEP
03
Agree the handoff
Receive the research note, messaging brief and agreed workflow rules. Visual identity is scoped separately.
Before we start
The market, audience, competitors and pricing around a specific product decision.
A sourced research note, offer structure and messaging brief, with observations and limitations.
Yes. We define triggers, permissions, handoffs and exception rules before configuring agreed tools.
Interviews, paid sources and visual production need separate agreement. Research does not promise a future outcome.
Discuss your question
Share your product, market and the decision you need to make.