Partnerships and demand
Turn the marketing plan into a channel approach. Define who to reach, how to qualify a response and who owns the next step.
A channel plan with clear ownership
Start with your offer, audience, partner profiles and qualification criteria. Agree contact permissions, account access and who owns each next step.
- Partner and referral programmes: define terms, onboarding and tracking.
- Performance marketing: plan media buying and bounded channel tests.
- Lead generation and outbound: qualify prospects and document follow-up.
- Partnership brokerage: arrange introductions with each party’s permission.
- Channel handoff: record responsibilities, approval steps and next decisions.
From inputs to handoff
STEP
01
Define the channel
Agree the offer, audience, partner profiles and qualification criteria.
STEP
02
Prepare the process
Set onboarding, referral tracking, outreach rules and media-test decisions.
STEP
03
Agree responsibilities
Receive the programme or media brief and CRM handoff. Parties approve terms and decide whether to proceed.
Before we start
Your offer, target organisations, current channels and the people responsible for follow-up.
A scoped partner programme, media plan, prospecting process or introduction brief with responsibilities.
Media budgets, account permissions and creative production require separate agreement.
With permission from the parties, a discussion brief and a record of agreed next steps.
No. A defined process does not guarantee participation, test outcomes or a set number of responses.
Discuss your question
Share your product, market and the decision you need to make.