I work on the marketing foundation of a product: understanding its market, shaping the offer and planning how the team will test an entry approach.

My work is expanding from marketing into automation development for established businesses working in marketing. I develop advertising platforms and use AI to automate and improve processes. I also sell the platform I develop to companies whose needs it fits. We agree what to automate, where people review AI outputs and how the team takes over. Analytics and data remain part of the work.

I also bring suitable partners into a conversation and help clarify responsibilities and agreements. Each party decides whether to proceed.

I lead marketing, platform development and AI automation. Visual identity is produced with Visualistka, from moodboards and logos to brand books and applications.